What I consider principal to me in terms of style is what makes me enjoy being an illustrator. To me, it’s reaching the essence of the idea till the end. Always keeping the idea in a fresh way through the whole journey. The idea generates images; movement, action – this action takes place into space. Due to my career and experience I believe the idea and visualisation will never break apart through drawing tools. Any expressive rendering is welcome, but I’ll always be aware the final product is live action.
